Realising the marketing advantages of international standard-setting activities: Opportunities for innovative technology-based SMEs

Article Abstract:

There has been an increase in research investigating international marketing with particular focus on the internationalization of an organization. The ways in which small and medium sized enterprises (SMEs) in the technology field are participating in international standard-setting process are explored. The findings indicate that such SMEs may adopt the international standard-setting processes more strategically than it is thought.

Marketing Management, Analysis, Marketing, Small business

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Marketing research in the Gulf States: a practical appraisal

Article Abstract:

An appraisal of marketing research in the Gulf States reveals that the practice is lorded over by foreign research firms. Most of the research done in the region are concentrated on consumers, particularly their buying habits. Data collection is conducted via basic research methods that had to be reformed to adapt to the local system.

Research, Middle East, Marketing research, Market research

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