Internal marketing in the UK retain banking sector: rhetorical or reality?
Article Abstract:
This article studies the internal marketing methods used by U.K. banks to investigate the marketing effectives of this approach. The paper also contains information that can be used to teach and further research the subject.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
United Kingdom, Marketing procedures, Banking industry, Company marketing practices
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Eliciting online customers' preferences: conjoint vs self-explicated attribute-level measurements
Article Abstract:
This paper presents research that shows the relative effectiveness of online recommendation agents to direct customers to related products.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
United States, Services information, Usage, Economic aspects, Services, Internet
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, Methods, Marketing
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