Research note - profiling Visa and MasterCard holders: an overview of changes - 1973 to 1984, and some thoughts for future research
Article Abstract:
Replication is critical in furthering both the science and art of marketing; too often academicians and practitioners alike operate on the basis of outdated information. The author reports on a partial replication, conducted in 1984, of a 1973 study of bankcard holders and explores the changes in holdership and use patterns of consumers possessing either a VISA card, a MasterCard or both. Some notable changes have occurred in the eleven years since the first study was conducted. While MasterCard was the leading card in 1973, VISA has now taken a commanding lead. It is also the card of choice among holders of both cards. Average annual use of the cards has also increased, with single card holders increasing their use of their card more than holders of both bankcards. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1987
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An exploration of client satisfaction in a nonprofit context
Article Abstract:
This study empirically tested the compositional structure of client satisfaction judgments relative to a nonprofit service, a university research library, by using confirmatory factor analysis. The role of the library staff as service providers, the social environment created by other library patrons, the library services themselves, and the physical environment were all found to be significant dimensions of client satisfaction with a university library. The results also provide support for the ubiquity of client satisfaction judgments in a not-for-profit services context characterized by a nonmonetary exchange between service provider and clients. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1989
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