Research road maps
Article Abstract:
Mapping of market research activity is necessary to achieve a firm's business objectives. Strategies for developing a market research plan are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Strategy & planning, Market Research, Market Research & Product Development, Planning, Marketing research, Company business planning
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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The ROI toolkit
Article Abstract:
The usage of customer response models for financial analysis of the company's performance is presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Market Survey Techniques, Usage, Financial analysis, Market surveys
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Representation, Randomization, and Realism
Article Abstract:
The three dimensions useful in marketing reasearch are representation, randomization and realism.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Research, Marketing
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Subjects list: Methods, United States
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