Rust belt marketers plot Web strategies

Article Abstract:

Big industry players have realized the potentials of the Internet as a marketing medium. However, they must be warned that marketing on the Net can be a tedious, difficult and expensive process. Thus, starting a World Wide Web page would require customer surveys since the marketer has to be clear of what his objectives for Internet marketing will be. Web sites that are manufacturing-oriented can cost the marketer from $2,000 to $250,000, depending on the page's design and use. Although a simple site needs little looking after, an expensive one would require constant upgrading.

Data Processing Services, Data processing and preparation, Advertising & Marketing DP Services, Information technology services, Marketing, Information management, World Wide Web

---

Cost, speed lead businesses to Net

Article Abstract:

Results of a study for the Council of American Survey Research Organizations revealed that businesses are using the Internet to conduct marketing research in a quick and inexpensive manner. Seventeen percent of the respondents reported having used the Net for research purposes while 42% plan to do so. The leading research topics were demographics, consumer attitudes and behaviors, and consumer satisfaction. However, concerns about the validity of Net-derived information were expressed.

Market Research, Methods, Marketing research

---

Building a Net catalog: despite pitfalls, catalogs offer new opportunities for online commerce

Article Abstract:

A well-designed online catalog enables companies to expand into new markets, cross-sell products and cut printing costs. Establishment of an online catalog starts with the identification of business goals. To draw more users, an online catalog should offer lower prices, more information and should be more user-friendly. For example, Boxer-Northwest Co. launched an online catalog by simply downloading free software from the Internet.

Planning, Catalogs

Similar abstracts:

• Abstracts: Stocks in trade. Development capital: a tricky business to get right. Europe catches up - slowly
• Abstracts: Global roundtable: marketers talk about their challenges, goals. Include speeches in marketing mix
• Abstracts: Getting involved in the community. Web pumps up print subscriptions; but technical hurdles still make online fulfillment a tricky process

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.