Satisfaction emotions and consumer behavioral intentions
Article Abstract:
A study determining the relationship between consumer behavior and consumer satisfaction is presented. Consumer complaining brings about changes in factors that affect consumer satisfaction.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Relationship marketing: the influence of consumer involvement on perceived service benefits
Article Abstract:
Impact of consumer participation in marketing efforts, on their satisfaction levels while utilizing offers, is examined.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
The impact of brand trust and satisfaction on retailer repurchase intentions
Article Abstract:
Relation between customer satisfaction and trust in a brand and their decision to use the brand again is examined.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Tracking service failures and employee recovery efforts. Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes' fan adoption plan
- Abstracts: Service providers and customers: social exchange theory and service loyalty. The conceptual domain of service loyalty: how many dimensions?
- Abstracts: A cross-sectional test of the effect and conceptualization of service value. The importance of brand cues in intangible service industries: an application to investment services