Dimensions of consumer search behavior in services

Article Abstract:

A conceptual framework of consumer behavior was developed in an effort to provide an efficient tool for evaluating consumer external search in a services marketing environment. The proposed seven-item scale was applied to an actual exploratory factor analysis involving adults in midwestern cities and generated robust results in assessing external search activities. However the scale was shown to be incapable of analyzing external searches in various industries, particularly in people-directed services.

Analysis, Management, Marketing research, Market research, Services industry, Consumer behavior, Service industries

---

Antecedents to client satisfaction in business services

Article Abstract:

A survey of 155 firms was carried out to find out what determined their level of satisfaction with marketing research firms' delivery performance. A seven-point interval scale was used as the measuring tool and results showed that product quality was considered the most important factor, more than either service quality, cost management or timeliness. Another main finding was the lower than 50% satisfaction rating that marketing research firms received from the respondents in terms of product quality.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Evaluation, Product quality, Surveys, Customer satisfaction, Marketing research firms

---

Similar abstracts:

• Abstracts: Searching for information in marketspace: does the form - product or service - matter? The importance of service quality determinants in advertising a professional service: an exploratory study
• Abstracts: Cointegration in return series and its effect on short-term prediction. Asset specificity and corporate governance: an empirical test
• Abstracts: Establishing ethical boundaries for service providers: a narrative approach. part 2 Determinants of service quality and satisfaction in the auto casualty claims process

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.