Security company turns Games into gold

Article Abstract:

Sensormatic Electronic Corp. succeeded in its goal to generate new business by becoming the first official electronics security supplier of the 1996 Olympics. The company provided nearly $20 million worth of security systems which included video surveillance equipment, access control technology and electronic article tagging. This investment has paid off with nearly $30 million of new business from blue chip companies following the games.

Electronic computers, Electronic Computer Manufacturing, Computerized Security Sys, Marketing, Sensormatic Electronics Corp., SRM, Security systems industry, Security measures

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10 trends to watch in 1997

Article Abstract:

The business-to-business marketing industry will adopt ten strategies for 1997. First, it will build relationships with customers through direct communications with them. It will also extend its operations in a worldwide scale, increase accountability for market expenses and leverage brands to attain competitiveness. Other strategies include consumerization, Web marketing, matchmaking, outsourcing, aftermarketing and customer retention.

Planning

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A hot shop how-to: successful execs tell how they build teams that always manage to crank out killer b-to-b creative

Article Abstract:

The required characteristics of business-to-business advertising agencies for them to be considered successful are presented. These are creativity in presenting the advantages of a product or service, the capability to successfully incorporate marketing campaigns, the ability to concentrate on business communications, hiring of talented personnel, and the number of industry recognitions or awards.

Advertising agencies, Evaluation

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