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Soft modeling with partial least squares

Article Abstract:

The benefits and process of using Partial Least Squares regression method in calculating the hard assumptions in a research or in an analysis is presented.

Author: Deal, Ken

Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005

Market Research, Market Research & Product Development, Analysis, Usage, Marketing research, Least squares, Hypothesis, Hypothesis (Logic)

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Deeper into the trees

Article Abstract:

Statistical Innovations' $995 SI-CHAID 4.0 market research software provides excellent features for a reasonable price.

Author: Deal, Ken

Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005

Product/Service Evaluation, Research and survey analysis software, Survey software, SI-CHAID 4.0 (Research and survey analysis software)

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