Siemens builds bridges with automation technology
Article Abstract:
Sawyer Riley Compton Inc prepared a print advertisement for Siemens Industrial Automation Inc. The ad showed a short bridge to exemplify the importance of automation technology in the increasingly competitive global corporate world. The headline which was done in a question form provided a link between the colorful illustration and the text. The phone numbers and address provided a satisfactory ending to the ad and the tagline was quite impressive.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
ABB poses a problem, then delivers the solution
Article Abstract:
GGK Zurich prepared a print advertisement for Asea Brown Boveri Ltd (ABB). The ad focused on ABB's technological assistance to the beleaguered industrial infrastructure of two Polish firms. GGK Zurich used a question to underscore the gravity of the industrial problem and supplemented this with an equally revealing photograph. The ad also highlighted the efforts of ABB which eventually led to industrial recovery.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
Navistar - an 'equal opportunity' servicer of trucks
Article Abstract:
Johnson Adams Nicholson Inc prepared a print advertisement for Navistar International Corp. The ad effectively showed the capacity of Navistar's dealers to provide quality service to whatever the type of truck. The presentation is evidently focused on truck drivers and fleet managers. The text of the ad was also commendable. The use of italic type in the text, however, was unnecessary.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Seasoned offerings, imitation costs, and the underpricing of initial public offerings. Evidence on price stabilization and underpricing in early IPO returns
- Abstracts: Environmental Management, Accounting and Reporting. Information Technology - Micro. Business Advisory Services
- Abstracts: The FRC and its impact. Audit regulation - an annual review. FRS 3: reporting financial performance
- Abstracts: Audit regulator dominance in the UK listed market. It's a people thing. The importance of audit firm characteristics and the drivers of auditor change in UK listed companies
- Abstracts: FRED3: Accounting for Capital Instruments. Deriving sense from financial instruments. Financial Reporting Standard 13: Derivatives and Other Financial Instruments: Disclosures