Maybelline displays 'Diva Hits' nail shades

Article Abstract:

Maybelline has rolled out a new color collection that is part of the Express Finish Fast-Dry Nail Enamel product line. The new Diva Hits color collection, which comprises six metallic shades, is being promoted through the company's sponsorship of the "VH1 Divas Live '99" concert, in which the company is giving 5 lucky Maybelline consumers a trip to New York to attend the VH1 Divas Live '99 concert, along with a guest for the winner. The company is also donating S1.00 to the VH1 Save the Music program, for every purchase of a Diva Hits shade.

United States, Product introduction, Nail Preparations, Nail care products

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Can-Am Care introduces counter selling system

Article Abstract:

Chandler, NY-based Can-Am Care Co has deployed a new countertop selling fixture for its Formulated for Fingers skin cream. Each of these countertop selling systems features a pre-packaged display unit with 12 bottles of finger cream and an eye-catching front graphic panel highlighting the product's use. The product itself is a moisturizer containing Australian tea tree oil and is designed to sooth dry, sore and calloused fingers.

Marketing procedures, New York, Creams, Lotions & Oils

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