Smooth transition
Article Abstract:
The Neue Westfalische has been relaunched with emphasis on the content layout, the run of the newspaper and the optical elements. Prior to the relaunch, an intensive market research was conducted by EMNID and an analysis of the strengths and weaknesses of the product was performed. The reworking of elements were completed and implemented far in advance of the relaunch. After the relaunch, readers gave interesting suggestions which demonstrates that contact with the reader cannot replace the discussions within the newspaper company.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Advertising campaign attracts great number of Web ads
Article Abstract:
The Dawn newspaper in Pakistan, which debuted its Dawn-the Internet Edition in Jul 1996, has decided to implement an advertising campaign aimed at educating advertisers about the advantage of advertising over the Internet. The newspaper, the first Pakistani paper to have an electronic version on the World Wide Web, reported a 17% increase in advertising within three weeks of the campaign. Dawn-the Internet Edition is recognized as one of the most effective means of reaching Pakistanis living abroad.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Donrey goes tourist
Article Abstract:
The Donrey Media Group has purchased the hawaii.com domain name to facilitate the planning and booking of visitors' vacations to Hawaii. A new site will be launched based on the successful model of its lasvegas.com operation. Both sites are comprehensive resource for their respective locations with an emphasis on tourist information. Their revenue model is based on combined advertising and e-commerce.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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