Statistical analysis and design in marketing journal articles
Article Abstract:
The use of statistical analysis in 922 articles from the 1980 through 1985 issues of the Journal of the Academy of Marketing Science (JAMS), the Journal of Marketing (JM), the Journal of Marketing Research (JMR), and the Journal of Consumer Research (JCR) was analyzed. A reader with no statistical background can understand 31, 56, 9, and 21 percent of the articles respectively in these four journals. Knowledge of regression and analysis of variance is important in comprehending many of the articles. Thirty-eight percent of the JAMS articles and 25, 57, and 56 percent, respectively, of the other three journals make use of these statistical techniques. Knowledge of any other single statistical method, except for factor analysis used in the JMR, provides only a marginal increase in the understanding of the literature. JAMS, JMR and JCR report extensive use of experimental designs, while the JM focuses on archival and survey types of designs. The tabulations in this paper should prove useful to marketing practitioners planning self-development and to faculty who teach undergraduates, graduates, and professional development courses. Several suggestions for increasing the accessibility of journal articles are proposed. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1987
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Perceived conduct and professional ethics among marketing faculty
Article Abstract:
This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur? What practices are most severe? How do these beliefs vary by faculty rank and size and type of school? Implications for both the improvement of marketing education and for future research are provided. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1990
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Marketing journal hierarchies: faculty perceptions, 1986-87
Article Abstract:
This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion ant tenure among faculty members. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1987
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