Survivors in business sense change sooner

Article Abstract:

A survey of 1,400 business executives in the US showed that a large segment of the respondents believes that the business environment will remain in constant change. Despite the unpredictability of the business climate, marketing executives need to always plan strategies. They should also analyze the needed processes in producing services and products that the market might ask for. The next step is to study the skills needed for the delivery of these products and services. However, this 'sense-and-respond' orientation requires the knowledgeable input of lower-level employees.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Management, Practice, Marketing industry, Marketing executives

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Long-term planning essential to succeed

Article Abstract:

The painful restructuring and downsizing of corporations in the 1980s and 1990s have made it difficult for senior managers to have a vision of their organizations beyond a few years. The need to cope with rapid change led to shortened time horizons in corporate planning. However, a growing number of senior managers are following the call of management experts such as Gary Hamel, C.K. Prahalad, Jerry Porras and Jim Collins to re-emphasize long-term planning. The implications for marketers of the renewed interest in long-term planning are discussed.

Economic aspects, Marketing, Business planning, Strategic planning (Business)

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