Taking a 2-pronged approach: RISO reaches vertical markets via trade shows

Article Abstract:

RISO Inc., a manufacturer of digital duplicating machines, uses a two-pronged marketing strategy of building relationships with its partners and introducing its technology to vertical markets during trade shows. RISO, whose product prices range from $8,000 to $25,000, faces competition from other digital duplicating machine manufacturers as well as from companies manufacturing copiers and offset printing machines. Its biggest vertical markets are education and religion, followed by quick printing, government and in-house printing.

Office Machinery Manufacturing, Duplicating Machines, Usage, Photocopiers, Trade shows, RISO Inc.

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Intel turns up the heat on its competitors

Article Abstract:

Intel Corp has increased its competitiveness through new Intel486 microchips, advertising, price cuts on Intel386 chips and patent infringement suits. Intel's marketing strategy is focused on the promotion of 486 chips leading the company to spend $250 million on advertising. At the same time, Intel aims to strengthen its 386 chip market by reducing prices to 35%. Intel also continues to file lawsuits against competitors who have started cutting into the firm's 386 market share with their 386 chip imitations.

Semiconductors and related devices, Computer industry, Semiconductor chips, Integrated circuits, Intel Corp.

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Home is where the office is

Article Abstract:

The three largest office equipment manufacturing firms in the US are actively marketing to America's 34.4 million home-offices. Sharp Electronics Corp, Canon USA and AT and T Co have launched home-office equipment lines that include copiers, facsimile machines, calculators, typewriters, microcomputers and printers. The home-office market requires low prices, high-quality products and post-sale support.

Electrical appliances, TV & radios, Office equipment, Equipment and supplies, Sharp Electronics Corp., Canon U.S.A. Inc., American Telephone and Telegraph Co., Home offices

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