Taking it to the children
Article Abstract:
Sunday Times, South Africa's largest weekly newspaper, started publishing readRIGHT supplement in Jan 1999. The readRIGHT is a four-page, full-color weekly supplement found free inside the Sunday Times, which used extensively in school across South Africa from the first to the twelfth grades. Also, 35,000 copies of the Sunday Times are delivered weekly to 700 disadvantaged schools across South Africa. The costs of producing readRIGHT come from the newspaper's editorial and marketing budgets as well as a grant from the Liberty Foundation.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Campaign promotes quality using photos, knowledge
Article Abstract:
Nieuwsblad van het Noorden newspaper in Groningen, the Netherlands, has implemented a marketing campaign that contains two components. These include using photographs that have appeared in the paper's news section and building on the paper's image as a provider of knowledge instead of simply information. The advertisements appear as newspaper 'fillers' and are not meant to generate an immediate impact on sales.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Waiting for the upturn. Open for business
- Abstracts: Farmers' attitudes towards sustainable agriculture issues and environmental quality in a selected area of Bangladesh
- Abstracts: Driving growth into the new millennium. Museum celebrates 160 years of photography
- Abstracts: Targeted ad revenue campaign increases ad lineage, feedback. Historic bill hooks clients to look at direct mail piece
- Abstracts: The future of free. Dagens Nyheter