Feel the technology
Article Abstract:
Austin American-Statesman has started a weekly 'technology culture' section it calls 'technopolis,' which is published every Friday. The section would discuss how technology affects the daily lives of people when they are at work, at home or at play. The newspaper even hired the services of a high-tech advertising agency to give the section the right attitude and personality that would bond it emotionally to readers and consumers.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Site positioned as key to local community, customers
Article Abstract:
Community newspaper Dayton Daily News of Dayton, OH, ran an ad called 'The Classifieds that Click' and gave away free bookmarks as part of a promotional campaign for its Web site called DaytonClassifieds.com. Dayton Daily News said the Web site gives users access to a comprehensive marketplace of ads with local appeal. DaytonClassified.com's daily page hits rose to 10,000 during a two-month marketing initiative.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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