Tesco joins the food fast track
Article Abstract:
The UK retailer Tesco, has announced the possibility of an alliance with Virgin Trains and Virgin Atlantic. The retailer will provide its own-brand food to travellers on the trains and flights. This could include both hot and cold food based on a similar concept to the in-store restaurant on Virgin Trains. Talks are at an early stage at present but if it goes ahead the deal has the potential to be huge. The more upmarket food from Tesco could be used for those travelling on Virgin Atlantic planes and the premium-finest range could be an option for Business Class customers.
Comment:
Tesco may allign with this co and Virgin Trains as it will provide own-brand food to travellers on the trains and flights
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
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Tesco reshapes Finest range
Article Abstract:
Tesco, the
Comment:
Will add 50 prods to Finest range in 9/98, claiming that convenience food range has taken some of Marks & Spencer's mkt share
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
User Contributions:
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Multiples wooed for 40m designer site
Article Abstract:
Following the success of its supermarket at the Cheshire Oaks designer outlet village, which attracts people from greater distances, Sainsbury's could take part in a new village project, situated at Ashford in Kent. The GB 40mn village is being planned by BAA McArthur Glen, which also runs the Cheshire Oaks and Great Western villages, and which expects to have seven centres in total in the UK by the year 2000.
Comment:
Could take part in new village project in Kent following success of supermarket at Cheshire Oaks designer outlet village
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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