The 7 keys to success in PR
Article Abstract:
Through a study, two big names in the PR industry, William C Hayman and Bruce Berger have identified seven factors that make a PR practitioner succeed. Following this 7-way guide, the PR graduates are believed to have found their way up to the management table.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Paid placements are here to stay
Article Abstract:
The increasing market and forecast for paid media placements segment in public relations industry are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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