The Bank and the Community

Article Abstract:

The social responsibility policy of a British bank is highlighted. Social responsibility involves an investment of money, time and skills. The bank has formed a social policy committee. Teams identify social problems in areas where the bank has offices or branches. Problems are divided into those where the bank could use its influence to promote action, those the bank could help in conjunction with other agencies, those the bank could help alone and those which are directly relevant to a bank. A balance is maintained between international and domestic programs. All social group interests are represented. There is a matching support system. The bank helps volunteer agencies and charities meet the needs of the disadvantaged.

Banking industry

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The Public's Right to Know

Article Abstract:

Business and industry must become involved with solving social and economic problems. The most influential forces affecting business and industry will be the government, the media and public opinion. An awareness of these facts is leading companies to practice confrontational public relations. This includes the public's right to accurate and unbiased information about operations. Public relations personnel must take the initiative. Controversy or criticism cannot be avoided. The public tends to be skeptical of the media. A senior corporate officer with knowledge and authority to speak in all circumstances should be appointed.

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Corporate Public Affairs: A look At GTE/Florida

Article Abstract:

GTE/Florida's public affairs department participates in the company's policy making processes. GTE/Florida has many groups that it considers public: employees and retirees, customers, community leaders, educators, suppliers, media, legislators, special interest groups and others. Business functions within society and its purpose is to serve the needs of society.

Business planning

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