The Savvy Author's Guide to Book Publicity
Article Abstract:
The Savvy Author's Guide to Book Publicity by Lissa Warren covers all aspects of book publicity in detail, and is helped by the fact that the author draws upon her rich experience and understanding of the media and her work with leading publishers. The Savvy Author's Guide to Book Publicity provides a sort of guide for the lay publicist, complete with an appendix containing sample letters, press releases, author Q & As, author bios, and tour schedules.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
The Portfolio Bubble: Surviving Professionally at 60
Article Abstract:
Contents of the book 'The Portfolio Bubble: Surviving Professionally at 60' written by J. Michael Willard is discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Bread called 'essential' in bid to revive sales
Article Abstract:
The public relations and advertising campaign of Grain Foods Foundation to boost the sale of bread is discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: When will mean-variance efficient portfolios be well diversified? Positively weighted portfolios on the minimum-variance frontier
- Abstracts: How rating agencies achieve rating stability. The importance and subtlety of credit rating migration. Rating the rating agencies: anticipating currency crisis or debt crisis?
- Abstracts: European pension funds fail to bite the bullet. Mexico's Pension Funds Positioned For Explosive Growth. Pension Fund Managers Under Pressure
- Abstracts: More brain, less brawn. Indiana business development programs. Illinois business development programs