The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns

Article Abstract:

A model describing the direct effects of relative product quality on relative market share and returns was developed. This model also explains the indirect link of relative product quality to relative direct costs as well as systematic and unexplained variance. Based on concepts not traditionally used in product quality research, this analysis asserts that firm strategy may require different strategic elements with different influences on returns and variance in returns. The study used data on 243 firms included in the PIMS database of the Strategic Planning Institute covering the timeframe 1970 to 1986. Findings support the provisions of the model that relative product quality is positively related to relative market share as well as returns. The inverse link between quality and systematic as well as unexplained variance in returns was also proven.

Competition (Economics), Product quality, Market share

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Strategic profiles and performance: an empirical test of select key propositions

Article Abstract:

Competing theories on internal orientation versus external orientation are examined. The relevant theories are amalgamated and condensed into a number of competing propositions that are empirically tested. The findings suggest that the internally oriented businesses as well as the externally oriented businesses underperform the efficient, marketing oriented businesses. (Reprinted by permission of the publisher.)

Management research, Marketing research, Market research, Strategic planning (Business)

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Influences of top management team incentives on firm risk taking

Article Abstract:

The relationship between top managerial stock options and enterprise risk taking, using regression models, is analyzed.

United States, Personnel administration, Asset & Risk Management, Management Compensation, Evaluation, Compensation and benefits, Risk management, Executives, Executive compensation, Managers, Employee stock options

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