The dynamics of price elasticity of demand in the presence of reference price effects
Article Abstract:
An expression for the price elasticity of demand in the presence of reference price effects is derived. The relatively high inflexibility in the short term results in low-price elasticity in the short term and lower price elasticity in the long term.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
The dynamics of price elasticity of demand in the presence of reference price effects
Article Abstract:
An expression for the price elasticity of demand in the presence of reference price effects is derived. The relatively high inflexibility in the short term results in low-price elasticity in the short term and lower price elasticity in the long term.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Not telling the whole story: Teen deception in purchasing
Article Abstract:
The tendency of teenagers towards purchase deception is examined. The family communication environment and the teen-shopping context directly and indirectly affect teen deception.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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