The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland

Article Abstract:

The authors researched the influence of market orientation using Finish and Polish automotive industry distribution channels as their subjects. They found that market orientation is associated with cost and quality factors and may have variable influence according to the level of industrial development.

Finland, Poland, Automobile industry, Customer service, Distribution

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Service encounter problems: which service providers are more likely to be blamed?

Article Abstract:

The customer service of beauty shops, legal firms, retailers and film processors is evaluated. It is important for service providers to understand customer expectations to satisfy them.

Legal services, Offices of Lawyers, Retail Trade, Photofinishing, Photofinishing laboratories, Customer Relations, Beauty shops, Beauty Salons, Services, Retail industry, Customer satisfaction, Photographic industry, Photofinishing services, Consumer complaints

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Brand equity: is it more important in services?

Article Abstract:

Brand equity is not as important for services as it is for products. Brand equity can also be studied using fewer variables and simpler techniques.

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