The effects of organisational climate on market orientation: evidence from the facilities management industry
Article Abstract:
Research on the facilities management industry in the United Kingdom shows that organizational climate has a significant impact on market orientation stances. The relationship between market orientation and organizational success is detailed within this framework.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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Destination brand images: a business tourism perspective
Article Abstract:
The importance of brand image in business development, and its implementation in business tourism industry for developing destination brand images is presented, by using data from British tourism industry.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Building a customer base in the electronic marketplace: an empirical exploration of the e-tailing industry
Article Abstract:
Factors influencing the development of customer database, with regard to e-tailing industry, using data envelopment analysis are analyzed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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