Consumer intentions to use a service category
Article Abstract:
Having chosen to use a service provider in executing a particular task, consumers must first decide on a service category before deciding on a service brand. Service organizations should therefore learn what influences the consumer intentions at the service category level before concerning themselves with customer choices at the service brand level
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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Consumer intentions to use a services category
Article Abstract:
Customer choice in purchase decision to use a service category is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The future of services marketing: forecasts from ten services experts
Article Abstract:
The future of services marketing as a field of study is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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