The glory of stories: using critical incidents to understand science evaluation in the primary healthcare context

Article Abstract:

Recent research into factors which affect consumers' views of services has focused on the healthcare sector, and has produced a consumer-derived model of the links between core and non-core aspects of service. It was found that service marketers must work very hard to ensure that the key aspects of the service product are effectively managed, as this will have a significant impact on consumers' evaluations. A negative evaluation of the key aspects will affect consumers' views of the service as a whole.

---

The link between surprise and satisfaction: an exploratory research on how best to measure surprise

Article Abstract:

Issues concerning a study of the impact of surprise on customer's satisfaction are discussed. This theoretical examination and the exploratory research, which was used to find a way to measure surprise, are described.

Measurement, Surprise

---

Consumer affairs responses to unsolicited customer compliments

Article Abstract:

The management of consumer compliments and complaints by marketing planners is discussed. Better cultivation of customers who compliment a company's products is recommended.

United States, Marketing Management, Statistical Data Included, Analysis, Management, Client development, Consumer goods industry, Marketing research, Market research, Consumer complaints

Similar abstracts:

• Abstracts: The MSI priorities: a critical view on researching firm performance, customer experience and marketing. The past, present and future of relationship marketing
• Abstracts: Regulating corporate conscience. Closing the gap. Hidden gearing
• Abstracts: Dealing with advanced NPV. Plans for the advanced stage. Does it add up?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.