The greys: a market comes of age
Article Abstract:
The grey market consists of people over 50 years of age and numbers 17.8 million people in the UK. The grey market represents 31% of the population of the UK and will continue to rise as the number of young people declines. The grey market is often ignored by marketers, who typically gear their thinking toward the young. However, the grey market has a large amount of capital at its disposal; approximately 70% of the savings in the UK is held by the grey market. There are two generations in the grey market: aged parents and their children who are in middle-age. University of London professor of health policy Nick Bosanquet divides the grey market over age 65 into three categories: the well-off, those 20% with incomes twice the government benefit; the 30% who are property rich but income poor; and the 50% totally dependent on their government pensions as a source of income.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1990
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First the pints, then the pubs
Article Abstract:
Premier Wine was formed in 1976 as an off-license, but in 1980 it shifted its business focus to the wholesaling of beers and softdrinks. It has since branched out into the importation and distrubution of foreign lagers and has recently expanded into pub operation. Premier Wine founder and managing director Aidan McGuinness plans to strenghten the firm's wholesaling division by acquiring a similar wholesaling company in London.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1991
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