The immutable images of newspapers
Article Abstract:
Newspapers are evaluating their business strategies and orientation, particularly with regards to self-identity, marketing aspects, circulation and investments. However, efforts to measure and improve these business elements must give regard to the unchangeable public images of newspapers worldwide, rather than relying considerably on direct-sales initiatives and efforts to boost short-term circulation. Cultivating social dimension will improve the long-term value of the newspaper's brand, instead of merely boosting cash flow.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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What the Metro phenomenon means to paid newspapers
Article Abstract:
Modern Times Group's Metro product is a free, 24- to 48-page, mostly full- color, advertiser-supported quality tabloid genre product that features brief headline news items mostly from third-party wire services and syndicates. The Metro is politically and religiously unbiased and unlike the so-called alternative, free sheets and shoppers newspapers, it is reader-focused. The Metro phenomenon is unlocking new thinking in the traditional newspaper business and stimulating new strategies by other newspapers.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Newspapers throw hats in virtual ring
Article Abstract:
BrassRing Inc has been established by Tribune Company Inc and The Washington Post Co as a means of competing in the Internet arena. The company, which will launch its Web site in late 2000, is the first to combine such activities as job search, professional education, recruitment and the hiring of management services for both employers and job seekers. BrassRing is 54%-owned by the Post while Tribune owns 36% and venture capital firm Accell Partners owns the remaining 10%.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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