The impact of monetary inducement on uninformed response error

Article Abstract:

Response quality (accuracy) is replacing response quantity (response rate and nonresponse error) as the major issue in survey research methodology. Using a survey of 500 members of the general public from four cities, the authors examine an important aspect of response quality: uninformed response error. By asking respondents to evaluate the past performance of a fictitious public agency, the authors examine the effect that using a monetary inducement to increase the response rate to a mail survey has on uninformed response error. In addition, the ability of a "Don't know" option to reduce uninformed response error is analyzed. The important impact that uninformed responses can have on response quality is documented. (Reprinted by permission of the publisher.)

Analysis, Marketing research, Market research, Mail surveys, Survey response rates, Surveys, Surveys (Studies)

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Examining product managers' job satisfaction and performance using selected organizational behavior variables

Article Abstract:

The product management form of organization has been around for quite a while; yet little empirical research has been done on product managers. This article reports a study of product managers and some organizational behavior factors which contribute to their job satisfaction and job performance. These factors include centralization of decision making, job structure, job scope, role ambiguity, and role conflict. Finally, several suggestions are made for creating an environment conducive to having product managers who are satisfied with their jobs. (Reprinted by permission of the publisher.)

Product management, Job satisfaction, Organizational behavior

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Vertical territorial restraints: rules of legality and guidelines for channel design

Article Abstract:

Government and manufacturers usually have opposing views over distribution channel control. Manufacturing companies want control over the operations of their distributors so that they have a differential edge and in order to make sure the physical distribution of their products is profitable. The controls desired by manufacturers include vertical territorial restraints, found to be illegal in many cases decided by the U.S. Supreme Court. The government points to antitrust laws in its effort to preserve and promote market competition.

Planning, Economic aspects, Distribution of goods, Distribution (Commerce), Distribution channels, Partition, Territorial, Territorial partition

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