The mirror and the lamp: representing the entrepreneur

Article Abstract:

Entrepreneurship may be inaccurately represented in the literature. Academic writers typically classify types of entrepreneurs and list entrepreneurial traits, but these features are significant in other successful individuals. They also follow prescribed methodological approaches to find and present information about entrepreneurship. These writers, however, then become a significant influence in the representation of entrepreneurship and may fail to uncover truths about the activity. There is a need for more personal, free and innovative writing by entrepreneurs themselves.

Portrayals, Entrepreneurship

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Customer loyalty in high and low involvement service settings: the moderating impact of positive emotions

Article Abstract:

Emotions experienced during the service delivery process can be seen as a factor independent of the affective elements contained in the satisfaction formation process. It is important that marketing managers do not focus only on satisfaction when assessing service loyalty. Instead, consideration must be given to the emotions experienced during the service providing. Positive emotions can boost customer loyalty, as well as increasing satisfaction.

Marketing Management, Psychological aspects, Customer satisfaction

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