The mission statement
Article Abstract:
The importance of having a mission statement in an organization to provide world class service is discussed. Five guidelines for the communications department to devise a meaningful mission statement are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Standby statements
Article Abstract:
The author presents information on having prepared statements for company executives in the event of bad or embarrassing news comes to light.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Thanks, but no thanks
Article Abstract:
Tips for public relations practitioners on dealing with reporters are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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