The model designer
Article Abstract:
The way a company creates prototypes demonstrates the culture and economics of its design process. Prototypes are intrinsically incomplete and contain possibilities. Prototypes are also examples of what innovation, ideas, insight and ingenuity should be. When designers create a prototype, they make prototype prototypes which either resemble or function as the real object. Prototypes are means for tackling innovation and ideas, and designers have to chalk out new kinds of business relationships to control value.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1995
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Cause and effects
Article Abstract:
Design managers usually employ innovative designers to create a work team that will come up with innovative designs. However, this approach encourages design managers to use conventional ideas in creating a new design prototype, preventing them from making any major breakthrough. The best way for managers to create innovative designs is to use a working prototype as a basis for hiring designers. They must be sure that the designers have the right skills needed to transform the prototype into a working product.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1996
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Behavior problems
Article Abstract:
Graphic designers tend to find themselves caught in the middle between environmentalists and pragmatists. Designers in general are quite adept at integrating environment-friendly materials and practices into the products they turn out but there is still a need to convince consumers to change their behavior. The challenge for designers is how to come up with green designs that match market forces with behavior change.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1996
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