The mystery of the missing customer

Article Abstract:

The UK retail trade is experiencing a downturn in Fall 1990 due to high inflation and interest rates, jitters over the Persian Gulf Crisis, and consumer dissatisfaction over the products being offered. Sales volume is expected to grow by a maximum of 1% in 1990 and by less than 2% in 1991. High interest rates likely will return sales to pre-1986 levels. Retailers will try to gain short-term competitive advantages through prices. In the 1980s, retailers believed that going upscale was the key to growth, but the 1990s will likely see the extension of the discount store market. Department stores and independents account for approximately 75% of all sales and indicators signal that they are surviving the tough times better than their rivals are.

---

On the crest of an ethical retail wave

Article Abstract:

Charities and campaigning groups are improving their marketing efforts, and business has increased significantly. Charities and campaigning groups have increased the professionalism of their merchandise and marketing in order to tap into a growing ethically-motivated consumer market. In addition to such traditional marketing venues as catalogues, various groups are experiencing great success with magazine inserts, and the World Wide Fund for Nature is renting mail order lists to target consumers. Charities and campaigning groups have also expanded their distribution and improved the products being offered. While some simply offer conventional gifts, others, such as Oxfam, are offering specific items that would appeal to ethical concerns.

Marketing, Nonprofit organizations, World Wide Fund for Nature, Oxfam

---

The spectacular nature of success

Article Abstract:

Alan Tinger is the Finance Director of Miller and Santhouse (M&S), a chain of retail opticians in Great Britain. Miller and Santhouse was successfully placed on the unlisted securities market in Oct 1986. Tinger discusses his work with the firm and the company's growth strategy. M&S plans to focus first on the southeast corner of England in its expansion activities, then on the south coast, South Wales, and then the south west.

Optical goods stores, Analysis, Management, Optical instruments industry, Optical industry, Tinger, Alan, Miller and Santhouse

Similar abstracts:

• Abstracts: The myth of income. Annus okaybilis. Stick with equity income
• Abstracts: History is not bunk. In the spirit of enterprise
• Abstracts: The responsibility of the board is indivisible. Should the chairman also be the CEO? Extracting the message from the medium
• Abstracts: The evolving marketing concept, competitive intensity and organizational performance. Internal validity assessment of conjoint estimated attribute importance weights
• Abstracts: Breaking the bad habits behind time theft. Recreation trends. Motivating people to build excellent enterprises

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.