The quest for prediction
Article Abstract:
Data mining is a model that predicts future purchase behavior of large consumers. Insightful Miner (iMiner), which is an application from Insightful Corporation, achieves the efficiency of the data set in the data mining model. The visual programming of iMiner and its output is examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Beyond like and dislikes
Article Abstract:
The attitudes of consumers towards the advertisements are analyzed. The need of properly designing the advertisement in accordance with consumer is emphasized.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Brainy brand research
Article Abstract:
The effects of brand image marketing on consumers, based on reports of brain research, are presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The next generation. Good and hard work
- Abstracts: The art of persuasion. Don't panic. Internal control: Is compliance dead?
- Abstracts: The quest for world peace is in our hands. Built to last. Taking the middle ground
- Abstracts: Accountants must say no to marginalization. Passage to India
- Abstracts: Alternative indexes for monitoring customer perceptions of service quality: a comparative evaluation in a retail context