The role of fruit in the Japanese gift market: situationally defined markets

Article Abstract:

A situationally defined market structure for a broadly defined range of gifts, including fruits, is presented to demonstrate the significance of situational influence on Japanese fruit consumption. Eighteen gifts were characterized with regard to pertinent situational factors and grouped according to the similarity of their situational characteristics. Six multiproduct gift segments were identified, namely, the Low Gravity Gift Cluster consisting of fruits, fruit-related items and coffee; Practical Gift Cluster, High Luxury, Moderate Luxury, gift certificates and green tea.

Economic aspects, Fruit industry, Fruit trade, Gifts

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The magnitude and nature of situational influence on Japanese snacking: the role of fruit

Article Abstract:

A study was conducted to investigate the role of fresh fruit in Japanese snacking. Situational segmentation method was used, combined with repeated-measure analysis and regression analysis. Results indicate that Japanese are more inclined to eat fresh fruits during the morning end of the morning or afternoon continuum. Japanese usually consume fruit snacks alone and when they are at home.

Research, Food and nutrition, Market share, Consumer preferences, Consumer behavior, Japanese, Japanese (Asian people), Fruit, Fruits (Food)

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Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment

Article Abstract:

The U.S. efforts to penetrate the Japanese market have often focused on overcoming formal trade barriers including tariffs, quotas, and product standards, and limited effort is devoted to analyze informal trade barriers. These informal trade barriers in terms of the attitudes of Japanese distributors toward the U.S. products are examined.

United States, Japan, Administration of General Economic Programs, Trade Barriers, Japanese foreign relations, United States foreign relations

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