The determinants of perceived service quality and its relationship with satisfaction
Article Abstract:
Performance as perceived by customers rather than the difference between that perception and the customer's prior expectations explains more the variation in service quality. It is the customer's satisfaction that leads to perceived quality of service rather than the reverse. More emphasis on responsiveness is expected to be placed on people-based services than on equipment and facility based services.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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The use of quality expectations to segment a service market
Article Abstract:
Service customers are classified on the basis of quality expectations. Then a segmentation should made to find out the degree of influence each element of the offer has on customer satisfaction. Finally, the aspects of the offer on which the customer has greater expectations are those which eventually influence their satisfaction to a greater extent.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The use of quality expectations to segment a service market
Article Abstract:
The effect of service quality expectations on market segmentation is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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