There's a Matroushka in my mailbox

Article Abstract:

In preparing effective advertising copy, the formula known by every copywriter is AIDA - attention, interest, desire, and action. The carrier envelope, letter, enclosure, reply card, and reply envelope, are the five elements of the direct-mail package. In creating the package, AIDA must be applied to each element to create the interest to proceed to examine the entire package and respond. These guidelines for preparing an effective direct-mail piece are explained after the example of a Matroushka, a Russian doll within a doll within a doll toy, is used to represent the ideal feeling that a mailing should inspire in its readers - the feeling of anticipation and wanting to get to the bottom of the subject at hand.

Methods, Direct mail advertising, Direct-mail advertising

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Pains in the breast

Article Abstract:

Women often experience breast pain as a result of their monthly cycles. This is called fibrocystic breast condition. The swelling and sensitivity can often be alleviated by avoiding excess salt, caffeine and fat in the diet. New hormonal therapies are discussed.

Care and treatment, Analysis, Hormone therapy, Premenstrual syndrome, Breast, Danazol

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Bye-bye bunny boots

Article Abstract:

Alaskans were alarmed by the announcement that bunny boots are no longer manufactured. The cold-weather boots, which were designed to protect the feet during sub-zero weather, were worn by Alaskans since the 1950s.

Cold weather clothing, Boots

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