Tickling the ivory towers for some sign of b-to-b life
Article Abstract:
Managers have always found it difficulty to hire personnel trained in business-to-business marketing. This is because of the lack of knowledge and commitment of most colleges and universities on this field. Business-to-business has been largely ignored by the media and the education sector and considered less ethical than the so-called real press. Thus, there is a need for marketing professionals to focus and promote the field's potential contributions not only in marketing, but also in advertising and journalism.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Interview with Ralph Rydholm
Article Abstract:
Euro RCSG Tatham CEO Ralph Rydholm stated that he found Creative Excellence Business Advertising (CEBA) Awards' goal of encouraging more creativity in business press advertising agreeable. He stressed that unlike other award programs which focus on consumer advertising, CEBA Awards gives importance to business-to-business advertising. Rydholm thinks that business-to-business work should be given uplifted due to its large coverage of advertising responsibilities.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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The passion, purpose behind b-to-b success
Article Abstract:
The Best & Brightest Media Strategists Awards were given by Business Marketing periodical to 13 people for their adherence to success and quality in the business-to-business marketing industry. Creativity and enthusiasm were also taken into account in the selection of awardees. Bob Storch of Poppe Tyson clinched the Veteran Award, Kerker & Associates took the Sawyer Award, while two newcomers won the Most Likely to Succeed Award.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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