'Tire kickers' need not bother stopping! Some advice on discouraging casual visitors to your booth

Article Abstract:

Casual visitors can be a big headache for trade show exhibitors since they usually tie up resources which should be devoted to genuine prospects. To avoid crowds of the merely curious, the exhibitor's pre-show promotions should be aimed at potential customers and not at everyone who might attend the show. Avoid promotional techniques, such as free giveaways or food, which tend to generate an excessive amount of booth traffic. Some booth designs can also discourage the casual visitor from entering out of mere curiosity.

Management, Exhibitions, Kiosks, Trade show displays

---

Turning show leads into sales

Article Abstract:

Trade shows offer a much higher potential for successful sales as compared to non-show efforts. However, exhibitors should still make an effort to transform prospects into customers. The exhibitor should always remember to bring only their best sales personnel to trade shows. Moreover, these people should be adequately trained and briefed on the company's targets with regard to the show. Several other tips on how to increase trade show sales are presented and discussed.

Methods, Sales

---

Tips for internal and external trade show visitors

Article Abstract:

Careful planning is the key to maximizing the benefits of trade shows, regardless of whether one is an internal or an external visitor. To take full advantage of the show, the visitor should formulate practical goals beforehand. Prior research on the show would also be very helpful. If possible, appointments should be made with the companies to be visited. One should never forget to bring along an adequate number of business cards.

Similar abstracts:

• Abstracts: P-cards you can use and lose. Show me the money: achieving financial visibility across your enterprise
• Abstracts: The saga of the American put. Pricing methods and hedging strategies for volatility derivatives. Intertemporal asset allocation: A comparison of methods
• Abstracts: Emu's 3 per cent red herring. PFI: investing today for jam tomorrow. Repelled by the risk but won over by the rewards
• Abstracts: The eerie quiet on the currency exchanges. Hedging your bets on the future. Checking our Barings
• Abstracts: Mighty mark dents German earnings: it is not just the strength of the D-Mark against the dollar that is causing Germany companies alarm

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.