Top info tech marketers exchange industry insights

Article Abstract:

Four high level information technology marketing professionals held a meeting at the COMDEX/Spring '93 show, to discuss marketing strategies. The participants were VP-marketing of Microsoft's Sales, Marketing, Services Division, Gary Gigot, VP-product marketing and product management of Borland International, David Watkins, VP-product marketing of Lotus Development, Eileen Rudden, and chairman and chief creative officer of Anderson and Lembke, Steve Trygg.

Prepackaged software, Advertising agencies, Computer peripheral equipment, not elsewhere classified, Computer programming services, Conferences, meetings and seminars, Computer industry, Microsoft Corp., Marketing, Information technology, Beliefs, opinions and attitudes, Transcript, Borland International Inc., Comdex-Spring, Angotti, Thomas, Hedge Inc., Trygg, Steve, Business Marketing (Periodical), Gigot, Gary, Rudden, Eileen, Watkins, David, Lotus Development Canada Ltd.

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Golden age dawning for customer service?

Article Abstract:

Customer service has emerged as marketing's top priority in the decade of the 1990s. Businesses that have adopted the core business philosophy of giving the customer what he wants have apparently reaped the rewards. The case of Nucor Corp, which has customer service for its corporate goal, is cited. The company's revenue rose 18-fold to $1.5 billion from only $89.3 million in 1972, an increase which is mainly attributed to improved customer service.

Services, Customer service

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Power marketing from the top; Nucor's Ken Iverson directs steelmaker's stunning success

Article Abstract:

A profile of Nucor Corp Chmn and CEO Ken Iverson is presented. Iverson has successfully led the steel-producing firm through the slump experienced by the industry in the US. Since making Nucor public in 1972, company sales have jumped 18-fold to $1.5 billion from $83.5 million. Nucor operates a 16-plant, 5,900-employee steel making operation and has consistently developed techniques to produce steel products that are competitive worldwide.

Chief executive officers, Iverson, F. Kenneth

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