Toward Upgrading the Quality of Consumer Decision- Making
Article Abstract:
Study of consumer behavior has submitted that the consumer's role can be described in terms of consumer decision making. The quality of consumer decision making can be improved through an upgrading of information systems. Information systems contain identifiable components that are easily misunderstood. Each component must be upgraded or none will be affected. Once the consumer information system components are upgraded, the purchase decision procedure may drastically change. The components of the consumer information system are: storage and retrieval, data gathering, data analysis, data communications and data presentation.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1984
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The Impact of Alternative Consumer Education Strategies on Safety Knowledge and Behavior
Article Abstract:
the desired results is studied. The purpose of this study is to measure the effectiveness of different types of educational materials directed towards children on the safe use of playgrounds. The educational effort was directed at decreasing injuries at the playground and increasing use of the playground. Results indicate that the education materials were effective in changing children's behavior in the right direction. Positive results were achieved however only when teacher and home materials were distributed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1983
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Importers' benevolence toward their foreign suppliers
Article Abstract:
The developments and testing of a model of importers' benevolence toward their foreign export suppliers are discussed. A study on this revealed that importers' mutualistic benevolence had a significant influence on performance regardless of relationship duration.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
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