Traveling extra light; sales forces now can be armed with powerful and versatile computers
Article Abstract:
Sales representatives can now choose from a wide range of powerful portable computers to assist them in their jobs. At seven pounds or less, these versatile computers possess features normally reserved for desktop units such as high-speed microprocessors, crisp color displays, jumbo hard drives and other communications options. Some of the most significant recent advances in portable computer technology are better performance and increased storage, miniaturization, ergonomics, easy upgrading and presentation power.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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A daunting task
Article Abstract:
Installing a system that integrates the sales force with the marketing department is a difficult process. The initial system-design stage involve the sales representatives, sales and marketing management and information resources. The system must ensure the sales force's effectivity while data collection must be secondary. Management must also be open to feedback from the sales personnel who would use the system.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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An interplay of information
Article Abstract:
Marketers are providing their sales representatives portable computers to help boost sales. Integrated computerized systems provide a two-way flow of information between the sales people and their headquarters. These provide information on customer service, marketing and shipping and accounting. The integrated systems also provide account, product and market analyses.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
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