UK: NEW 'COUNT ON US' LOW-CALORIE RANGE FROM M&S

Article Abstract:

Marks & Spencer has unveiled a new calorie-counted food range entitled 'Count on Us', with over 150 products. The range, which is to be backed by a four-week advertising campaign, is being touted as the first calorie-counted, low fat high street range. Products will be merchandised together in stores, and will include dishes not normally associated with dieting such as Yorkshire Pudding and Orange and Chocolate Cake. Its ready meals have no more than 400 calories, sandwiches have no more than 300, desserts no more than 200, and snacks and treats less than 100. All products have no more than 3% fat, in line with recommendations from the 1999 Food Advisory Committee.

Product introduction, Department Stores

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UK: CHANGES IN MARKET FOR MEAT-FREE MEALS

Article Abstract:

It has been suggested that the main driver in the market for meat-free meals will become 'meat-reducers' or those people who are cutting down on the amount of meat they consume. The number of vegetarians in the UK is said to be around 5% of the population but the number of meat-reducers is said to account for as much as 65% of the population, thus the potential to sell meat-free products to this group is huge. Meat-reducers are said to lean more towards meat-substitute meals, such as vegetarian sausages, mince or burgers, as these are the products which many people prefer to eat less of due to concerns over the quality of meat used. It is said that around 23% of households in the UK purchase chilled meat-free products, and 13.5% purchase the frozen equivalent.

Marketing procedures, Frozen Specialties, Frozen Food Manufacturing, Frozen foods, Frozen foods industry

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UK: SUPERMARKETS SLOW TO STOCK ORGANIC TURKEY

Article Abstract:

Retailers and suppliers are to offer customers a limited range of organic turkey this Christmas, believing that the seasonal market is too young to favour organic food. The Turkey Information Bureau predicts that the meat will account for around 1% of the total GB[pound] 380mn turkey market this year, but retailers consider the market to be thin, with any extra production leading to oversupply. Price is also thought to be a factor, with a 5kg standard turkey costing GB[pound] 14, a free range turkey costing GB[pound] 25, and an organic turkey GB[pound] 40. Somerfield will offer organic turkey to customers of its home-delivery service, 24-7, who are willing to spend more and favour organic produce, but it will not stock it in Somerfield or Kwik Save stores. Marks & Spencer will stock organic turkey in 50 of its largest stores, at GB[pound] 6.99 per kg rather than GB[pound] 3.99-4.49 for a standard turkey, but will not include organic turkey in its pre-ordering service. Waitrose will offer Buttons Norfolk Farms Organic Bronze Feathered Free range turkeys, of 3.2-6.5 kg from December 20, but customers will not be able to make advanced orders.

Market information - general, Turkeys and turkey eggs, Turkeys, Turkey Production, Management, Meat industry, Waitrose Ltd., Poultry industry

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