U.S. household finance in the 1990s
Article Abstract:
The author examines the financial management of US households during the 1990s, including stock market participation, diversification of mutual funds, the declining savings rate, increased credit card debt and bankruptcies, and the need for more financial education.
Publication Name: Journal of Financial Service Professionals
Subject: Business
ISSN: 1537-1816
Year: 1999
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The new face of interactive advertising
Article Abstract:
Interactive advertising is sustained interaction, which is purposeful, and goal oriented using some kind of technology. Traditional marketing communication, interactivity of marketers, consumers and managers are also discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Opt in or Opt out?
Article Abstract:
The affect of customer privacy laws on marketing research is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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