Using computer software for the analysis of qualitative market research data

Article Abstract:

The increasing use of computers and software programs in qualitative data analysis has triggered the suspicion of qualitative researchers who fear that programmed analysis will dull the thinking and intuitive processes. Research conducted among program users, however, has revealed the fact that programs are incapable of thinking. Rather, they only help the researcher in storing, labeling, managing and storing large volumes of information. The programs' major contribution, therefore, to qualitative research is ensuring that the researcher conducts more, speedier studies.

Prepackaged software, Computer Software, Software Publishers, Market Research, Usage, Software

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Postmodern paralysis: The critical impasse in feminist perspectives on consumers

Article Abstract:

The importance of gender in consumer research is discussed. The relationship between gender and consumer behavior is examined. The postmodern and post-feminist perspectives that have diluted feminism as a critique of gendered consumption are also discussed.

United States, Consumer Behavior, Analysis, Influence, Feminism, Consumer behaviour, Consumer research

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Bridging the knowledge divide: issues on the feminisation of marketing practice

Article Abstract:

Issues concerning the impact of the increase of women into the marketing profession are discussed. This feminisation of marketing has not been studied, but it has implications for the field of marketing.

Research, Women, Marketing, Employment

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