VDC knows its pets better than its teeth

Article Abstract:

VDC Group is benefiting from a strong market for pets in the United Kingdom, which has helped its animal products division in terms of sales and profits. The company also supplies dental products, and this market is flat. VDC's entry into the dental products market has meant that its profit growth has been flatter than before, falling to under 5% annually, though profits have risen for five consecutive years. The company's profit is forecast at 2 million pounds sterling for 1998 to 1999.

Veterinary Supplies Whsle, Other Professional Equipment and Supplies Wholesalers, Professional equipment, not elsewhere classified, Veterinary supplies, Veterinary supplies industry, VDC (UK)

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General Mills boosts promotion marketing creativity through pro bono consulting to nonprofits

Article Abstract:

The details of promotion competency model developed by the General Mills, which includes in-house promotional function, are discussed. The creativity, which is important aspect of nine competencies, is emphasized.

Marketing procedures, Science & research, Management dynamics, FOOD AND KINDRED PRODUCTS, Sales Promotion, Research, Models, Food industry, Marketing, General Mills Inc., Creative ability, Creativity, Company marketing practices, Sales promotions, Company business management, GIS, Food and beverage production/distribution software

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PSS World Medical: opening the books boosts commitment and performance

Article Abstract:

The growth and management of PSS World Medical are discussed.

Statistical Data Included, Wholesale industry, Wholesale trade, Company Profile, PSS World Medical Inc., PSSI

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