Video PR pros take more realistic view of the 'Net
Article Abstract:
Some PR professionals are having second thoughts about the potential of the Internet which, only in 2000, was pitched as a tool that was going to change the face of entertainment and the broadcast news medium. Gourvitz Communication owner Paul Gourvitz believes that broadcast PR has no future on the Internet. Alan Weiss Productions Pres and CEO Alan Weiss believes that the Internet is going through the same problem that cable TV went through in its initial stages. The problem is that the Internet did not go as smoothly as people wanted it to.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Travel writers go one-on-one with PR pros at media showcase
Article Abstract:
The first annual 'Travel Media Showcase: Building Tourism Through Communications' from Jun 11, 2000-Jun 14, 2000, enabled travel writers to meet face to face with public relations professionals from visitor bureaus throughout the world. The show aimed to make travel writers realize that they exert a potentially large influence on the travel and tourism business in terms of the information they provide for what choices in travel that Americans are able to make.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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High-tech pros feast on globalization of technology
Article Abstract:
The advent of the Internet has given PR firms and professionals a greater advantage and better opportunities. Webcasts are replacing the in-person interview and prpess relations are rapidly disappearing. High-technology companies are finding that PR is an extremely cost-efficient way to differentiate themselves in a crowded marketplace. As a result, PR firms are growing at a rapid pace.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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