Video sells vacations
Article Abstract:
The Moorings Ltd. cruise vacation company has been successful at marketing cruise packages by using video cassettes to advertise its tours. For the last eight years, prospective customers have been able to see the packages offered, and currently three tapes are available: a twenty minute Caribbean travelogue; an eight minute intensive sales presentation for agents; and an eight minute tape designed to briefly give specific information on the chartered cruise packages. For a twenty-five dollar refundable deposit, customers receive either a 16mm, Beta, or VHS tape, and travel agents are given copies to show. Other direct marketing strategies are employed to sell special programs and to solicit repeat business.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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Tomorrow's DM strategy
Article Abstract:
In May, 1986 at the Philadelphia Direct Marketing Days, 650 attendees and 250 exhibitors expressed consumer targeting ideas including: demographic analyses; package inserts; and predictions for technologies that will profit direct marketing. 'Synthesizing Creativity and Technology to Maximize Results' was the theme of this 1986 Direct Marketing Update and a broad variety of subjects were discussed through fourteen seminars. The Home Shopping Network, out of Florida, with its innovative video shopping service, was one of the most popular features at this get-together, and there was also much interest in U.S. direct marketing and abroad.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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DM hot spots
Article Abstract:
Direct marketers are expanding their operations rapidly in such cities as New York, San Francisco, Los Angeles, Tucson, Phoenix, Dallas, and Washington, D.C. The telecommunications industry is especially attracted to mid-U.S. locations, due to the cheaper transportation costs, the increase in sales resulting from the use of the Midwestern dialect by telemarketing representatives, and the one and two hour time differences from the coasts, producing increased flexibility. Some Midwestern cities are unveiling new campaigns to attract direct marketing companies.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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