'VideoGame' set to change its name
Article Abstract:
VideoGame Advisor will change its name to GameWEEK from Jan 1, 1998 to cover more areas in the industry. It is the only publication that has specialized so far in the business-to-business advertising for video game retailers, salespeople, executives, distributors, buyers and agents. The move is in line with its plans to fill the void left by its competitors, Computer Entertainment News and Multimedia Merchandising, which have closed shops in 1997.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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New look, name for 'Internet Week.' (formerly 'Communications Week' from CMP Media)
Article Abstract:
CMP Media's 13-year-old publication 'Communication Week' had changed its name into 'Internet Week' to promote better service for CMP's readers and advertisers. Internet Week's Publisher-Editorial Director Mike Azzara and Publishing Director Deborah Gisonni stated that the publications' format will not change. The two directors stated that the publication will continue to feature information technology topics.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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CMP OPENS NEW UNIT AMID CHANGES: RESTRUCTURING EXPECTED TO BRING ADDITIONAL REVENUE BEYOND AD PAGES
Article Abstract:
CMP Media formed the Marketing and Information Services Group on Dec 11, 1998. Direct marketing, electronic licensing and reprint sales will be done by this group. Byte magazine was shut down after ceasing publication with the Jun 1998 issue. The publication will be published abroad and become available in the US as Byte.com in 1st qtr 1999.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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